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Introduction

The product design project was aimed at creating a mobile app for JJ Street Dance School, a dance school based in Estonia. The app was designed to provide a platform for dance students to book classes and stay updated on dance-related events and announcements. It was also designed to provide a convenient tool for the dance school to manage classes and student information. The design challenge was to create an app that was user-friendly, easy to navigate, and met the needs of both the dance school and its customers.

Background

The target audience for the JJ Street Dance School app was dance students and dance enthusiasts. These individuals were in need of a platform that made it easy to book classes and stay updated on dance-related events and announcements. Market trends showed a growing demand for convenient and user-friendly platforms that made it easy to access information and complete tasks.

Design Process

The design process involved extensive research, ideation, prototyping, and testing. The team conducted surveys, interviews, and analyzed data to better understand the needs of the target audience. Based on this research, we generated a range of design ideas and prototypes. After several rounds of iteration and testing, we arrived at a final design solution that met the needs of the target audience and addressed the design challenge.

Design Solution

The final product design solution was a mobile app that was intuitive and easy to navigate. The app featured a simple and clean interface that made it easy for users to book classes and stay updated on dance-related events and announcements. The design included a range of images, sketches, wireframes, and prototypes that were developed through an iterative design process.

Onboarding screens

User Feedback

User feedback was collected through surveys and testing sessions. This feedback was instrumental in shaping the final design solution, as it allowed us to identify areas of improvement and make changes to the design accordingly. The feedback we received was overwhelmingly positive, with users praising the app’s ease of use and helpful features.

Filter screens

Impact

The JJ Street Dance School app has had a significant impact on the target audience and the dance school itself. Customers can now easily book classes and stay updated on dance-related events and announcements, while the dance school can manage classes and student information with ease. The app has addressed the design challenge of creating a user-friendly platform that meets the needs of both the dance school and its customers.

Conclusion

In conclusion, the JJ Street Dance School app has been a successful product design project. Through a rigorous design process and user testing, we have created a product that meets the needs of the target audience and addresses the design challenge. This project has provided valuable insights into the design process and has taught us the importance of user-centered design and testing.

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