Fyretrader is a new app that uses AI to automate cryptocurrency trading for its users. The purpose of this product design case study is to provide a detailed examination of the design process and the final product design solution for Fyretrader. The design challenge for this project was to create an app that is easy to use for people who are new to cryptocurrency trading and yet powerful enough for more experienced traders.


The target audience for Fyretrader is individuals who are interested in investing in cryptocurrency but do not have the time or expertise to actively manage their investments. They are looking for a solution that is both convenient and profitable. The cryptocurrency market is growing rapidly and there is a high demand for automated trading solutions.

Design Process

The design process for Fyretrader began with research into the needs of the target audience and the current market trends. Through user interviews and surveys, I gathered information about the pain points and desires of our target audience. Based on this research, I created a list of design requirements and began the ideation process.

During the ideation phase, our team brainstormed and prototyped several potential design solutions. I then tested these prototypes with potential users to gather feedback and refine our ideas. The final design solution was a result of multiple iterations and design decisions based on user feedback.

Design Solution

The final design solution for Fyretrader is an app that has a simple and intuitive user interface. The app allows users to set up automated trades based on their investment goals and risk tolerance. The AI algorithm uses machine learning to analyze market trends and execute trades on behalf of the user.

The design of the app was influenced by the feedback from our user testing. I made sure to prioritize ease of use and simplicity, while also including features that would appeal to more experienced traders. The final design solution includes features such as customizable trade settings, real-time market data, and detailed trade history.

Fyretrader prototype
Fyretrader prototype
Home screens

User Feedback

User feedback was an important part of the design process for Fyretrader. I conducted multiple rounds of testing with potential users to gather feedback and make improvements to the app. The feedback was overwhelmingly positive and users appreciated the simplicity and convenience of the app. Many also appreciated the ability to automate their trades and the peace of mind that comes with having an AI algorithm make investment decisions for them.

Settings screens
Onboarding screens


Fyretrader has the potential to have a significant impact on the cryptocurrency market and the lives of its users. The app allows individuals to participate in the cryptocurrency market without having to dedicate a significant amount of time or expertise. By automating trades, the app also reduces the emotional stress often associated with manual trading.

Trader bot screens


The product design project for Fyretrader was a success. Our team was able to create a app that meets the needs of its target audience and addresses the design challenge. The app has received positive feedback from users and has the potential to have a significant impact on the cryptocurrency market.

Splash screens
Sign up & Login screens