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About Client
The international project management association (IPMA) is the body responsible for awarding official project management certificates.
My role included:
- Developing and conceptualizing a comprehensive UI/UX design strategy for the brand across all its platforms.
- Communicating external website designs and internal tool designs to stakeholders.
- Collaborating with creative leadership and peers to ensure visual identity is consistent, cohesive, and efficiently implemented across all channels.
- Proactively translating complex information into web pages that are easy to grasp.
The product design project was focused on the development and conceptualization of a comprehensive UI/UX design strategy for the International Project Management Association Ireland (IPMA). The purpose of this project was to provide IPMA with a visually appealing and user-friendly digital platform that would effectively communicate their mission and offerings to their target audience.
The design challenge in this project was to create a cohesive and consistent visual identity across all digital platforms, while also proactively translating complex information into web pages that were easy to grasp. The need for a solution was to modernize IPMA’s digital presence and provide a seamless user experience for their stakeholders.
The target audience for IPMA Ireland consists of project management professionals, students, and organizations interested in project management education and certification. These individuals have a need for access to information about IPMA’s offerings, as well as an understanding of the benefits of project management certification.
In the industry, there has been an increased focus on the importance of project management, and the role it plays in the success of projects. This has led to a growing demand for project management education and certification, making it important for IPMA to have a strong digital presence.
The design process for this project involved extensive research and analysis of the target audience’s needs and the market trends in the industry. This was followed by a period of ideation and brainstorming, where various design concepts were explored and evaluated.
Prototyping and testing were then carried out to further refine the design and ensure that it met the needs of the target audience. This process involved multiple design iterations, each informed by user feedback and testing results. The design decisions made were based on a combination of user feedback, market research, and a desire to create a visually appealing and user-friendly platform.
The final product design solution was a visually appealing and user-friendly platform that effectively communicated IPMA’s mission and offerings. The platform was designed to be modern and engaging, while also being easy to navigate and understand. The design decisions made were based on a combination of user feedback, market research, and a desire to create a visually appealing and user-friendly platform.
User feedback and testing were crucial to the development of the final design solution. Throughout the design process, user feedback was gathered and incorporated into the design decisions made. This feedback was instrumental in ensuring that the final design solution met the needs of the target audience and provided a seamless user experience.
The impact of the product on the target audience and the market has been significant. IPMA’s digital presence has been modernized, and their offerings are now effectively communicated to their target audience. The platform has received positive feedback from users, who appreciate the visually appealing and user-friendly design.
The product design project was a success, resulting in a visually appealing and user-friendly platform for IPMA. The design process was thorough and involved extensive research and testing, which ensured that the final design solution met the needs of the target audience. This project was a valuable learning experience and provided insights into the importance of user feedback in the design process.